The best ways to monetize your blog
When we talk about making money blogging, perhaps the first thing that comes to mind is selling advertising space, You’ve probably read about some 13-year-old kid who manages to make $5,000 a month from Adsense on his blog. However, while ads represent a major source of revenues, they are not the best way to monetize your blog.
1. Sell your own product or service
From my own experience, at least, the best way to make money from blogging is to sell your own product or service. If your blog is about PHP coding, for instance, naturally you’d use it to promote your book on PHP or programming service. I have used my blogs effectively to promote my web directory submission and search engine submission services.
People don’t visit commercial sites unless they have to. But they’ll visit blogs to find useful information from trusted individuals who know what they’re talking about. Therefore, your blog is ideal place to pre-sell a product or service related to your area of expertise.
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So you want to make money blogging?
The question is, how much are planning to make from your blog? $10,000 a month? $20,000 a month? How about $3 a month?
Since you’re looking to make money blogging, you must have come across various blogging “gurus” offering to teach you the “secrets” to make $5K, $10K, and even $20K a month spending just a couple of hours a day blogging. They’d lure you into buying their $97 info products with fake testimonials and bogus checks and screen shots of earnings from Clickbank and Adsense. As the saying goes, there is a fool born every minute, or at today’s population growth rate, a dozen every second.
Truth to be told, it’s not easy to make even $3 a month starting out. I don’t mean to discourage anyone, since after all, this is a site about making money blogging. But just like everything else in life, there is a learning curve involved and it takes patience, learning, and hard work to succeed as a blogger.
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Think social
When it comes to blogging, and the internet in general, it’s useful to adopt a slightly different mindset than traditional forms of communication. Namely, the internet offers social networking capabilities not possible through other means. Therefore, one would be best served to blog with the intention of engaging, sharing, and connecting with others on a peer-to-peer basis.
Engaging others on a peer-to-peer basis means talking to people, not at people, even when we’re trying to teach them something they don’t know. This is in contrast to the teacher-to-apprentice relationship characteristic of the traditional means of communication like the radio and print media.
While adopting this attitude could expose our weaknesses and vulnerabilities, it also makes us more personable, more approachable, and ultimately more human. Harnessing the social aspect of blogging can help compensate for the anonymous and impersonal nature of the internet.
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Anybody can blog
As I’ve mentioned previously, you don’t need to be a good writer to blog. If you’re a full-grown adult who writes like a 10-year-old, for instance, I suppose you could still become famous by passing yourself off as a 5-year-old blogger. The anonymity of the web allows that.
Of course, I’m just being facetious. I’ve done enough business on the internet to know some of the tricks and tactics people use to make a few bucks. Personally, I don’t do anything that makes me feel uncomfortable in my own skin. And I certainly don’t recommend that people do unethical things to gain an unfair advantage. Sooner or later, they’ll be discovered for the frauds that they are and all their bad karma will catch up with them.
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You don’t have to be a great writer to blog
The title says it all. I think I’m a decent writer, but not a great one by any measure. Truth be said, it helps to be a good writer. If you could find a way to put an interesting spin on something as inherently mundane as filing your income tax, then you’re never at a shortage of content.
I’m sure we’ve all heard the mantra “content is king”. Content is king. There is no disputing that. What about unique content? What constitutes “unique” content? With tens of billions of pages on the internet, one would be hard-pressed to come up with content that is truly unique and original. Anything that you could possibly write probably has been written already by someone else somewhere.
What do you have to offer on your blog that six billion other people can’t? That’s right– you! You are what is truly unique in this world.
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