An ASStute way to get noticed
Let’s face it: sex sells.
This is a truism that is as old as human civilization itself (you know what they say about the world’s oldest profession).
Everyday companies ranging from Coca Cola to Godaddy.com to Penthouse use sexual imagery– in varying degrees of explicitness– to help sell their products and services.
There is a solid psychological basis BEHIND the effectiveness of sex in advertising. Advertisers realize that consumers respond not only to reason and logic, but also to feelings, emotions, and various impulses. By appealing to both the decision-making apparatuses that lie between people’s eyes and those between their thighs, they’re able to cover all fronts (even BACKS, too).
The BOTTOM line is, whether subtly or overtly, sex sells. As a blogger you can use sex to attract visitors to your site in various ways, including incorporating sexual imagery into your ad banners, website graphics, and even your post texts.
BUTT…it’s important not to get carried away. Moderation is key. Knowing where to draw the line is what separates the more reputable companies like Coca Cola and Dove from those who peddle straight-up porn.
If you’re going to use sex to attract attention, think of more subtle and tasteful ways to do it. If you go overboard, you risk offending and alienating your readers, in which case you’re not being too ASStute….but ASSinine.
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Comments
this post is so true. I usually title my blog post more on lust titles to attract visitors… tsk tsk… is it right?
Oudam, Great post with really good information with a perfect twist on how to advertise. We all know that sex does sell, and I like the way you explain how we should get peoples attention by using the right words or pictures to lure the reader in. Good info. jj
Sex is the way to catch everyone attention , but only few will annoy it