Think social
When it comes to blogging, and the internet in general, it’s useful to adopt a slightly different mindset than traditional forms of communication. Namely, the internet offers social networking capabilities not possible through other means. Therefore, one would be best served to blog with the intention of engaging, sharing, and connecting with others on a peer-to-peer basis.
Engaging others on a peer-to-peer basis means talking to people, not at people, even when we’re trying to teach them something they don’t know. This is in contrast to the teacher-to-apprentice relationship characteristic of the traditional means of communication like the radio and print media.
While adopting this attitude could expose our weaknesses and vulnerabilities, it also makes us more personable, more approachable, and ultimately more human. Harnessing the social aspect of blogging can help compensate for the anonymous and impersonal nature of the internet.
In practical terms harnessing the social aspects of blogging entails fostering an atmosphere of social interaction. I find that much of my traffic comes from my participation on various forums and through comments I’ve left on other people’s blog. These activities not only promote social interaction but also represent a vital source of inbound links to my blog.
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Blogging is a two-way communication medium. Interacting with your readers and with other bloggers is key to success.